In order to provide a visitor experience worthy of the Reel cinemas brand the entertainment brand’s leadership decided to give their venues a total make over. The goal: to take customers on a journey and wow them with a visual spectacle from the moment they arrive at the cinema. They counted on Connectiv to design and deliver na informative, engaging and entertaining digital communications approach. Connectiv provided design and consulting services as well as all fitting screens and hardware and centralised content management systems.
January 1, 2020
Movies are about emotions, about taking the audience on a journey. Reel cinemas understood that as provider of quality entertaining experiences, that journey needed to start from the moment a person walks on to the Reel Cinema venue, and not just when the movie starts. The challenge Reel cinemas faced was how to create such an immersive experience from start to finish while at the same time providing visitors with dynamic accurate information as well as creating more interaction with the brand and involving audiences through user generated content.
The objectives set out for the initiatives included
Installing over X screens, video walls and large size LED displays, the cinema complex was transformed into a visual communications spectacle.
Content across screens is produced, published and managed using the centralised content management platform provided and managed by Connectiv.
The make-over resulted in a series if benefits
As a result of the success, the new digitised cinema experience has been implemented in x more cinemas in the UAE region.