As a frontrunner in retail innovation and customer journey enhancement, Etisalat launched its new signature digitally enhanced in-store customer experience, celebrating the opening of the 150th store in the region. The brand collaborated with Connectiv to design and deliver a more interactive, future-proof customer journey as well as more dynamic in-store communications using responsive state-of-the-art digital signage technology.
January 1, 2018
As the region’s most valuable telecom brand, Etisalat continues to set the tone when it comes to innovation and forward-thinking brand and retail strategies. With the introduction of its 150th store in the region, Etisalat took the initiative to rethink the store concept design and redesign the visitor journey with the objective of providing a more future-proof shopping environment and customer experience.
Behind the conceptual design of Etisalat’s 150th store lie clearly defined objectives. One of the main objectives was to create much more digital as well as non-digital interaction with store visitors, from the moment they walk in the store all the way through receiving personalized customer service and finalizing purchases or requesting more information for later review. Another key objective was to transform all communications from static and print into digital, increasing impact, while making the store more eco-friendly.
Connectiv designed and delivered a digitally enhanced store concept, using clever and interactive digital signage applications to facilitate and transform the customer journey and elevate the in-store customer eperience and service levels. The following elements are part of the implemented concept:
The Connectiv team manages all content for the digitised Etisalat stores. Our dedicated creative content designers make sure every display is always up-to-date with the latest and newest and contributing maximally to Etisalat’s marketing and sales strategies and campaigns. Content is managed centrally across stores and can be customised up to the level of each store or even each screen. That way we assure continuity and outstanding results.
As a result of the enhanced tech-enabled customer journey and sales process the transformed Etisalat stores have recorded the following benefits:
The deployed concept was initially set to be rolled out onto 30 stores across the UAE. After witnessing the successes of the new concept however Etisalat leadership decided to roll out the concept to over 140 stores of various sizes in the region.