Using a myriad of cleverly chosen and seamlessly integrated technologies in a clever forward-thinking design, the Connectiv team has transformed the Prime Minister’s Office into a hub for innovation in user as well as employee experience.
January 1, 2018
Prime Minister’s Department of Government
The Dubai Government has been at the forefront of technology and innovation for decades and a driving force for progress in the region. The Prime Minister’s Office is a shining example of the authority’s strive towards a future in which people, interactive human centric technology and intelligent processes all work seamlessly together in order to facilitate the lives of citizens and government officials alike. The semi-autonomous service center in Emirates Towers empowers citizens to take a significant degree of control in exercising a number of administrative functions such as renewal of drivers’s licenses and identity documents while receiving completely personalized services in a highly efficient manner from start to finish.
People like to be in control, and they do not like to wait in queues. Meanwhile receiving high service levels and being treated in a personalized way makes people feel valued and improves their perception of a brand or organization. Based on this knowledge the Prime Minister’s Office officials saw a challenge as well as a big opportunity ahead of them: how to ensure that when citizens come to the agency for administrative services and support, they would feel great about the quality of the service they receive and the ease with which they are provided. This included minimising or even eliminating waiting times and establishing an efficient service journey that starts from before people leave their homes and continues flawlessly and without hiccups when arriving at the Prime Minister’s Office, all the way through completing the requested services. Meanwhile queues can be quite stressful for the staff attending the citizens, and thus lowering the pressure on staff by relieving them of routine tasks and reducing queues to the benefit of the emploeeys’ well being was an additional main objective. Some objectives included
The Connectiv team has translated the challenges The Prime Minister’s Office was facing into a set of objectives and aspirations, taking the vision of the client fully into account. These objectives have then led to our specialists putting together a visitor journey and experience strategy and design. In order to achieve this, a thorough breakdown of the previously existing user journey was undertaken, mapping every interaction between people, systems, processes, and data. Potential pain points and opportunities for CX transformation were carefully mapped. Based on that breakdown Connectiv performed an out-of-the-box creative analysis of how and where technology could help eliminate these pain points and streamline the entire services process from start to finish. The team designed a unique and ground-breaking service journey that goes beyond the agency premises. A variety of digital applications and installations were used to implement this user journey, infusing the physical space with smart interactive technology and assuring efficient data accessibility across a variety of interfaces, on and off premises.
A range of technologies and technology applications were used to transform the service journey
Using a mixture of different clever technologies does not automatically constitute a functional solution as such and might not lead to the transformation that our clients look for when implemented sub-optimally. It takes much more than that. Without smart processes and making sure that every component of the designed journey is connected across platforms, systems, databases, and technology applications, and interacts with the other elements in an efficient way, the intended experience will not deliver expected outcomes. At Connectiv, our team of experts assures that every element along the customer journey is seamlessly connected and blended, across the physical and digital world. We see the big picture but keep a close eye on all the details and leave nothing to chance. From strategic and operational consultancy and concept design to building and delivering the digitized customer journey and creative content activation, Connectiv has got you covered 100%.
The successful transformation has grealy benefitted the Prime Minister’s Office